How Edible Arrangements Quickly Pivoted Its Business Model To Respond To Coronavirus

How Edible Arrangements Quickly Pivoted Its Business Model To Respond To Coronavirus

How Edible Arrangements Quickly Pivoted Its Business Model To Respond To Coronavirus 150 150

When the coronavirus became a pandemic, sales of Edible’s fruit arrangements began to fall. CEO Cheikh Mboup quickly pivoted the brand’s 1,100 franchisees to begin providing CSA-style fresh fruit and veggie boxes to consumers. Here, he offers his tips for adapting your company during changing times.